Are Mean Comments Holding You Back?
If the fear of negative reviews or nasty comments is keeping you from fully showing up on social media, read on.
Keyboard Warriors, With LOUD Opinions
It's so easy to comment and go. It takes two seconds to leave a thoughtless, mean comment or a scathing review. But the affects on the receiver can last a lot longer.
But negative feedback can actually be really helpful to your business. Firstly, if someone has some genuine feedback for you, listen to it. It might be hard to swallow but if it could help you improve your business it's worth listening to it.
And secondly, other people reading the comments can decide to work with you/buy from you, based on your response.
But if the comment is just nasty, that's something else.
Constructive Feedback V Nasty Comment, What's The Difference?
Constructive Feedback is valuable. It's a way for your audience to let you know how you could do better. Handle it professionally and thank them for their input (we'll look at some examples below).
People who are considering working with/buying from you will read your negative reviews. So if you reply in a professional way, it can actually gain you customers!
Be honest, when you're on the fence about making a purchasing decision, you check the bad reviews, don't you? I know I do!
Let's take AirBnB, for example. It's built on reviews. When I am 90% sure I want to book a room, I go straight to the negative comments so I can see what is the worst thing that could happen if I stay at this property. I read the nasty comment and the hosts response, and that makes up my mind. Usually, a negative review tells me that the problem they are highlighting isn't a problem for me, and the hosts response assures me I'll be looked after.
Facing your negative comments and reviews, even if they are ridiculous, will help people to trust you and ultimately, to buy from you.
Nasty comments on the other hand, are just disrespectful words that give zero feedback, this is just the classic keyboard warrior, looking for attention.
So how do you tell the difference and know when you should reply?
When You Should V When You Shouldn't Reply
Did you know you can delete or hide a comment and even ban/block the person from your page/account?
Don't be afraid to do that.
Here are some pretty good indications that you should delete/hide/block/ban
Having said that, nine times out of ten I would reply to a nasty comment. Why? Because people love to watch drama. If a nasty comment goes up, other people pay attention and if you handle it right, you could win yourself some clients!
The Dos & Don'ts Of Your Reply
Your Action Step Recap
So to recap, negative comments and reviews are not personal, and they can help you get more clients!
Follow these steps when you get a negative comment/review
Did you find this post helpful? Let me know in the comments!
If you want to work on your personal responses to negative comments, that's something I cover inside of my 12 week program. Get on the waitlist to learn more!
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