• Online Business Accelerator - Social Media For Small Business Ireland
     Online Business Accelerator - Social Media  Mentor For Small Business Ireland

    What If...

    your social media posts were getting seen by the right people and getting you clients?


    What If...

    you knew how to communicate on social media with confidence in a way that felt good and could reach more followers organically?


    What If...

    social media was easy for you and you knew exactly what to post to build an audience and make sales?

    What If...

    you had systems and a strategy that worked so you could spend less time online?


    What If...

    you never had to worry about the algorithm again?

    What If...

    growing your business online was easy and didn’t feel like a huge task but allowed you to increase your business


    ...without needing 10,000 followers, or spending all your time online?

    Here's The Problem...

    Here’s how most people tend to approach social media for their business:

    • They buy lots of courses around the latest tricks to use social media for business, but often don't have the time or the will to finish them.

    • Exhausted after a day's work, they find some time to post on Facebook & Instagram, hoping something will happen.

    • But all they get are a couple of likes from the same people and they feel like they are totally invisible.

    • They try to put some money into Facebook ads but it never seems to work for them.

    • Occasionally someone might reach out with a message showing interest, and they spend some time replying to questions, but nothing comes from it.


    Eventually, they decide that social media just doesn't work and they give up...and I don't blame them!

    Feeling like you're just wasting your time and money is not fun. And knowing that you have something that people need, but you can't get it out there, is hard.

    But it doesn't have to be like that!

    I've been exactly where you are now...

    I started with zero understanding of social media...

    and figured out how to get over 30k followers on Instagram!

    Instagram Growth

    The first time I uploaded a picture to this Instagram account, I was afraid to make it public, in case people saw it!

    Now look at it!


    When I started my own account I worried about showing my face on camera because I wasn't 25 and was afraid of being seen as too old or made fun of.

    Now I do live videos, reels & IGTV's. I found my voice and feel confident showing up.


    I understand that you don't need another social media course. You need a strategy around your business and you need individual support to walk you through it.


    That's exactly what OBA is.


    I have found that my program works best for these two groups of people:


    1. Service Business owners, who didn't grow up with social media and have little to no online presence for their business

    2. Service Business owners who didn't grow up with social media and have been trying to use social media for their business but can't seem to get it to work for them.

    How It Works: My 6 Step Method


    When you sign up to work with me, we’ll start off with a one-on-one phone call to talk
    about your goals and business. From there, we will develop a customised plan to move
    you through the following steps:


    Step 1: The Online Business Blueprint to Growth
    In the first week, we break down the entire process of growing your business online. We
    take your goals and make them specific and create steps to bring them into reality. We’ll
    introduce productivity and time management systems that get you set up for success
    online and help you create an online business you can manage without running yourself
    into the ground!

    Step 2: Discover WHO Your Audience Is
    In week two we dive into uncovering who your audience is. You’ll develop a definitive clear
    picture of who you are selling to and learn everything about them including how to easily
    find them online. You’ll learn how to find them, easily, without spending money on ads. You will take the first important steps in connecting with and growing your audience online. This will serve as the core of your online presence.


    Step 3: Positioning & Branding
    In step three we get clear on exactly what problem you solve for your audience and learn
    how to position your business as the solution in an irresistible way to attract your ideal
    audience and have them take action. We work on your branding and how that carries
    across Instagram & Facebook. This is key to attracting the right clients.


    Step 4: Simplified Social Media
    In step four you’ll learn everything you need to know about Facebook and Instagram. We
    work on your social media mindset so that you know how to beat the algorithm once and
    for all. You’ll learn how to set up your profiles correctly so they attract your audience,
    maximise search and how you can use all the tools available to you (stories/post types etc)
    to grow your audience. We’ll cover all the do’s and don'ts on each platform too.
    We’ll cover everything from hashtags to organic growth.

    You’ll learn how to use your time on social media effectively through using my signature 7
    day formula for accelerating your social media growth, without having to rely on paid ads.
    The best part? Your lifetime access means that when Facebook & Instagram make a
    change, you’ll get every update too!


    Step 5: Content Writing For Conversion
    In step five you’ll learn all the formulas and recipes for writing content online that converts.
    We’ll work through content ideas together and implement a content strategy that you can
    easily follow and schedule your content with. We will take time for you to implement what
    you’ve learned under my guidance too. You’ll get my eyes on your copy so that we can
    work on crafting the perfect posts for your audience. You’ll walk away with templates for
    social media that you can use after our time together.


    Step 6: Selling Online
    In step six we’ll work on selling through social media. We’ll look at the best way for your
    business to sell online and ensure that your sales call to action (CTA) is clear, enticing and




    • I'll give you systems & structure to accomplish your goals every single week. I’ve been able to make a full-time income from my own online business using social media, for the past 3 years. I’ll show you the exact steps I took.

    • I have a degree in Marketing, a background in journalism and have been successfully managing the social media of startups and some well-known brands for the past 4 years.

    • ​I’ll support you with weekly calls, one to one strategy for your business, as well as daily messaging support.

    • I focus on implementation. You will not be left on your own in this program.

    • ​I’ll teach you how to develop your writing skills for social media & overcome your blocks. We’ll work in real-time on your content so you walk away with the skills you need to move forward.

    • I know what it’s like to feel like technology/social media is overwhelming. I’ll keep it simple and walk you through exactly what you need to know, step by step.

    • On completion of this program, you will walk away with the tools you need to flourish and grow your business on social media.


    Online Business Accelerator - Social Media For Small Business Ireland

    Client Testimonials


    "Working with Karen changed my life completely she helped me to slowly show the real me online without fear of making mistakes.

    Not only did she help me build profitable social media systems and structures and strategies within my business, the mindset and inner work she covered with me was incredible."


    David joined OBA to gain clarity on how to use social media to grow his business.


    David is passionate about facilitating change in people's lives and wanted to learn how to get his message to a bigger audience.


    Watch David's video to hear about his experience in OBA.

All Posts
Any information that we collect from you will not be used by any third party. We appreciate your trust in giving us your details and we would never break that trust. 
Tranzformedia Privacy Notice  	
(updated 27/05/2019)

Our Contact Details:
Name:	Karen McCarthy T/A Tranzformedia
Email: Karen@tranzformedia.com


This is the privacy notice of Tranzformedia. In this document “we”, “our”, or “us” refer to Tranzformedia. We are Karen McCarthy T/A Tranzformedia 
This is a notice to inform you of our policy regarding the information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the legislation and this notice, “process” means collect, store, transfer, use or otherwise act on information.
Our policy complies with the Data Protection Act 2018.  By visiting the website of the Data Controller, the Data Subject (visitor, “you”) accepts the terms of this privacy policy.  
We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them and will not accidentally fall into the hands of a third party.
The law requires us to tell you about your rights and our obligations to you in regard to the processing and control of your personal data. We do this now, by requesting that you read the information provided at www.dataprotection.ie
Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

What type of information we have:
We currently collect and process the following information:
Personal identifiers, contacts and characteristics (for example, name, address, email and contact number)
Employee data
Website user stats

How we get the information and why we have it
Most of the personal information we process is provided to us directly by you, however we also receive personal information indirectly, from the following sources in the following scenarios:
Google tag, Facebook pixel, Strickingly
From interacting with our pages you are passing information on to us via the above platforms
If you buy something from our website, your information (email, name, address and contact number) is stored with us and our purchasing service provider
If you sign up to our newsletter, you are providing us with information so that we can interact with you.
You may also provide us with information when in contact with us by phone, email or other forms of interaction.
We are required to determine the basis for which we process different categories of your personal information, and to notify you of the basis for each category.
Most of the personal information we process is provided to us directly by you for one of the following reasons: 
Information we process because we have a contractual obligation with you
When you create an account on our website, buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.
In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.
We may use it in order to:
verify your identity for security purposes
sell products to you
provide you with our services
provide you with suggestions and advice on products, services and how to obtain the most from using our website
We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract
Additionally, we may aggregate this information in a general way and use it to provide class information, for example to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable.
We share this information with third parties in order to process the purchasing transaction of our services. These companies must also adhere to the same data protection legislation.
We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.
Information we process with your consent
Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide with more information about our business, including job opportunities, our products and services, you provide your consent to us to process information that may be personal information
Wherever possible, we aim to obtain your explicit consent to process this information, for example by asking you to agree to our use of cookies.
Sometimes you might give your consent implicitly, such as when you send us a message by email to which you would reasonably expect us to reply
You may also consent to have your data used in order to receive information such as our newsletter 
Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally.  
If you have given us explicit permission to do so, we may from time to time pass your name and contact information to selected associates whom we consider may provide services or products you would find useful 
We continue to process your information on this basis until you withdraw your consent, or it can be reasonably assumed that your consent no longer exists.
You may withdraw your consent at any time by instructing us at Karen@tranzformedia.com
Information we process for the purposes of legitimate interests
We may process information on the basis there is a legitimate interest, either to you or to us, of doing so.

Where we process your information on this basis, we do so after having given careful consideration
whether the same objective could be achieved through other means
whether processing (or not processing) might cause you harm
whether you would expect us to process your data, and whether you would consider it 
reasonable to do so
For example, we may process your data on this basis for the purposes of:
record-keeping for the proper and necessary administration of our business
responding to unsolicited communication from you to which we believe you would expect a response
protecting and asserting the legal rights of any party
insuring against or obtaining professional advice that is required to manage Tranzformedia risk
protecting your interests where we believe we have a duty to do so.
Information we process because we have a legal obligation
We may be required to give information to legal authorities if they so request and subject to the correct authorisation
What we do with the information 
verify your identity for security purposes
sell products to you
provide you with our services
provide you with suggestions and advice on products, services and how to obtain the most from using our website
We may share your personal data with selected business associates, suppliers and contractors to
provide you with our services. For example, these business partners may include our web hosting provider and our IT Cloud service providers

We take the following measures to protect your payment information 
Payment information is never taken by us or transferred to us either through our website or otherwise. Our employees and contractors never have access to it.
At the point of payment, you are transferred to a secure page on the website of SagePay / PayPal  / Stripe / Strikingly or some other reputable payment service provider. That page may be branded to look like a page on our website, but it is not controlled by us.
Tranzformedia maintains reasonable safeguards combining administrative, technical, and physical measures to provide protection to the personal information you provide against accidental, unlawful or unauthorised destruction, loss, alteration, access, interference, modification, disclosure or misuse.
We use Secure Socket Layer (SSL) encryption on our website when transmitting information and use other commercially reasonable efforts to protect your information.

Your data protection rights 

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information

Your right to rectification – You have the right to ask us to rectify information you think is inaccurate.  You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances

Your right to restriction of processing – You have the right to object to the processing of your personal data in certain circumstances

Your right to data portability – You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. 

Please contact us at karen@tranzformedia.com, if you wish to make a request.

How to complain
You can also complain to the Data Protection Commission if you are unhappy with how we have used your data.

The Data Protection Commission address:
21 Fitzwilliam Square South
Dublin 2
D02 RD28