I am a health and fitness lover over 20 years in the industry, I help Fit Pros to grow online.

    Before Online Business Accelerator, I was coaching in weight loss and fitness online.

    My business was very up and down in terms of revenue.

    I was trying various strategies on social media to make it work but felt like I was stuck in a loop of trying to do all of the things online properly, with very little to show for it.

    I had not grown up with computers at school and it just all seemed so daunting to me trying to build a proper business online and feeling too old and ill equipped for it.

    Even when I did get the hang of some of the tech aspects of my online business, I still felt stuck within myself and my belief in myself and what I was capable of.


    My biggest fears were being called out online by “haters” or me not being perfect at everything and messing things up, making a fool of myself on camera or in Facebook groups.

    Emotionally it affected my mood a lot cus I was burned out trying to juggle everything to make it work. It felt like I couldn’t fully express myself or get my message across cus of my self doubt and fear of being mocked. It was holding me back.


    Working with Karen changed my life completely she helped me to slowly show the real me online without fear of making mistakes.

    Not only did she help me build profitable social media systems and structures and strategies within my business, the mindset and inner work she covered with me was incredible.


    My self doubt, sabotage, perfectionism and overwhelm began to melt away. Karen coached me deeply on this and it was a game changer for me and my business.

    Karen helped me to see my value and worth and the type clients I deserve to work with. She tirelessly helped me on this and on how to communicate this message on social media when I lacked the confidence to show up properly.


    My business has had a complete makeover. I'm now helping Fit Pros online, this shift was massive for me. In the last 3 months I’ve gone from €2-4K months to €20k month! I am working with the most lovely clients ever!


    I feel so much calmer now even on a day where I have a lot on. I understand social media now and that feels relieving. My day-to-day life looks completely different now. I have amazing clients, steady income, rewarding work and a business model I love.


    I’ve worked with mentors before but Karen is like no other in terms of her support, commitment to your success and her cutting edge social media and digital knowledge.


    If your thinking about signing up to work with her for Online Business Accelerator do it! Karen keeps things simple so you won’t get tech overwhelm which nobody wants!


    Karen is always patient, professional, up to date with the latest changes on social media platforms, adaptive, reliable and genuinely passionate about her client's results.

    Trust me when I say, working with Karen will change your life.



    David joined OBA to gain clarity on how to use social media to grow his business.


    David is passionate about facilitating change in people's lives and wanted to learn how to get his message to a bigger audience.


    Watch David's video to hear about his experience in OBA.

    Online business with social media

    The Outdoors Medical Herbalist

    Medical Herbalist

    Hello, I am Sami, owner of The Outdoors Medical Herbalist brand. I see patients for herbal consultations, Iridology, and nutrition and in December 2019 I created my brand medical herbal teas Outdoors Herbalist. For me, social media was an alien entity that I wasn’t able to understand nor navigate. I couldn’t understand algorithms, nor what they wanted. So even, knowing I had the products I couldn’t define my place in any of the platforms.

    Many times I thought I was just too old for this and felt really frustrated not been able to reach my ideal audience. Then I met Karen, she is like this strict school teacher, that gives you lots of rules to follow, guidelines and advice, that changes you forever and after 40 years you still remember her and how much she did for you. After 12 weeks I have grown my Facebook page by over 800% and my Instagram by over 200%.


    I am clear to who is my audience, they like the information I can provide them, and they react correctly to my posts.


    Recently I was able to launch my website which is working really well with all the right engagements. I know I still have a long way to go, but for the first time I feel I can understand, what, why, and who I am posting for and I am controlling it. I couldn’t be where I am now with the confidence and knowledge I have without Karen and the Online Business Accelerator. Many thanks, my dear friend.

    Online business accelerator Ireland


    Pharmacist, Herbalist and Naturopath.

    My name is Niamh, I run a pharmacy in Dublin.
    I have been doing this for nearly 15 years now.
    Over the past 5 years I have been moving towards improving the business.

    One of my goals was to improve my digital footprint.
    I was stuck trying to get to grips with social media and how to use it for my business, to connect with my current customers and also gain new customers.
    It was frustrating being stuck.
    Karen coached me through my problems and taught me how to set myself up correctly for multiple social media channels.
    I feel so happy that I have finally worked through some of my barriers.
    As a result, I am posting relevant content daily and my following is growing. I have also set up an online store.
    This is just the beginning!

    Online Yoga Business Ireland


    Yoga Teacher. Teacher Trainer. Women's Health Specialist.

    Karen McCarthy is exactly who you need when navigating your business through the sometimes overwhelming world of social media. Her steady, reassuring guidance supported my confidence and understanding of all that is Facebook/Instagram and how they can work for you.
    I'd highly recommend her work, she's also a really really nice person 🙂

    Online Business Accelerator



    Karen McCarthy grew our business for us very significantly and her ideas, approach, kindness, and attention to detail are all second to none, she's the biz and your biz will grow if you work with her, highly recommended.


    Nutritional Therapist & Natural Chef

    At long last, I found a person that explained listened and mentored me getting my website up. In 2 weeks we got it up and running ... Strikingly .. is fab, easy to use, easy to update and the best part was Karen at the end of the phone ready to help, guide and advise. Thank you, Karen...you are a star.

    Avi Music Singer


    Karen’s enthusiasm and passion for what she does truly inspires me! I have to admit that, as a Singer / Songwriter I always found Social Media and Self -Promotion the hardest part of what I do. Since I met Karen, she has helped me see Social Media, Instagram, Twitter, FB in a different light and it’s thanks to her dedication, time and genuine belief in what she does! Like many people, I hate to spend much time on these Sites, Apps, etc. but Tranzformedia has the best tips and advice! Karen continues to encourage me and I’m so grateful for all she has taught me so far! Onwards and Upwards!

    Strong Body Fitness


    I have met with Karen McCarthy a handful of times. In this short space of time, I have structured my business plans to highlight my key target areas, developed my social media strategy and been shown tools, techniques and key methods that maximises my exposure while minimising my precious time I need to devote to advertising. Karen is great to work with understands my needs and has been my little secret weapon.

    Strong Body Fitness


    Owner At Badaboom

    Karen McCarthy is the most knowledgeable person on social media strategy that I have encountered. She's hosted workshops in Nice where I have had the privilege to attend. Not only does she offer insights into the statistics of all the different social media tools, but she provides resources that help the management of digital marketing! I was able to apply immediately the tips that were given and I have already seen results in the increase of my public reach and engagement of my posts! Most importantly, she will reveal the strategic approaches of the different social media tools to empower your digital marketing! Plus she's so passionate that even if social media isn't your cup of tea, you will enjoy learning from her!!!

    Eye Design Graphics

    Colin Moran - I Eat Design

    Graphic Designer

    As a Freelance Graphic Designer/Illustrator I found the idea of using social media as a tool to promote myself both arduous and too time-consuming but Karen's course helped me breakdown these misconceptions and create an efficient workflow that works for me and my business.


    Magdalena Maj -The Secret Of Beauty Clontarf


    I enrolled for this course as I needed to improve my knowledge about social media. I not only learned how to create a marketing strategy also I got huge support from Karen. I improved my Facebook page and Instagram and I feel so much stronger about social media. Everything I learned has been so beneficial for my business.


    I would highly recommend this course. Thank you so much for sharing your knowledge with me.

    Blue Third Music

    Michael McInerney - Blue Third Music

    Musician - Composer - Performer

    What I found most enlightening was learning of the wider implications of having a consistent social media presence/profile. The course takes the standard platforms that are available and shows in a clear and progressive fashion how to go about harnessing what might otherwise be random content into a more cohesive presentation of one's brand. I also found that I gained a deeper insight into the workings of the various algorithms associated with each platform allowing me to make more informed decisions regarding the type of content I put up. In fact, I think that's the crux of the course. How to target your content effectively to achieve the most engagement while at the same time remaining true to yourself and your brand 'voice', as such. Thus avoiding the usual pitfalls of the uninitiated to social media marketing, i.e. 'needy' calls to action.

All Posts
Any information that we collect from you will not be used by any third party. We appreciate your trust in giving us your details and we would never break that trust. 
Tranzformedia Privacy Notice  	
(updated 27/05/2019)

Our Contact Details:
Name:	Karen McCarthy T/A Tranzformedia
Email: Karen@tranzformedia.com


This is the privacy notice of Tranzformedia. In this document “we”, “our”, or “us” refer to Tranzformedia. We are Karen McCarthy T/A Tranzformedia 
This is a notice to inform you of our policy regarding the information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the legislation and this notice, “process” means collect, store, transfer, use or otherwise act on information.
Our policy complies with the Data Protection Act 2018.  By visiting the website of the Data Controller, the Data Subject (visitor, “you”) accepts the terms of this privacy policy.  
We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them and will not accidentally fall into the hands of a third party.
The law requires us to tell you about your rights and our obligations to you in regard to the processing and control of your personal data. We do this now, by requesting that you read the information provided at www.dataprotection.ie
Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

What type of information we have:
We currently collect and process the following information:
Personal identifiers, contacts and characteristics (for example, name, address, email and contact number)
Employee data
Website user stats

How we get the information and why we have it
Most of the personal information we process is provided to us directly by you, however we also receive personal information indirectly, from the following sources in the following scenarios:
Google tag, Facebook pixel, Strickingly
From interacting with our pages you are passing information on to us via the above platforms
If you buy something from our website, your information (email, name, address and contact number) is stored with us and our purchasing service provider
If you sign up to our newsletter, you are providing us with information so that we can interact with you.
You may also provide us with information when in contact with us by phone, email or other forms of interaction.
We are required to determine the basis for which we process different categories of your personal information, and to notify you of the basis for each category.
Most of the personal information we process is provided to us directly by you for one of the following reasons: 
Information we process because we have a contractual obligation with you
When you create an account on our website, buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.
In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.
We may use it in order to:
verify your identity for security purposes
sell products to you
provide you with our services
provide you with suggestions and advice on products, services and how to obtain the most from using our website
We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract
Additionally, we may aggregate this information in a general way and use it to provide class information, for example to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable.
We share this information with third parties in order to process the purchasing transaction of our services. These companies must also adhere to the same data protection legislation.
We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.
Information we process with your consent
Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide with more information about our business, including job opportunities, our products and services, you provide your consent to us to process information that may be personal information
Wherever possible, we aim to obtain your explicit consent to process this information, for example by asking you to agree to our use of cookies.
Sometimes you might give your consent implicitly, such as when you send us a message by email to which you would reasonably expect us to reply
You may also consent to have your data used in order to receive information such as our newsletter 
Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally.  
If you have given us explicit permission to do so, we may from time to time pass your name and contact information to selected associates whom we consider may provide services or products you would find useful 
We continue to process your information on this basis until you withdraw your consent, or it can be reasonably assumed that your consent no longer exists.
You may withdraw your consent at any time by instructing us at Karen@tranzformedia.com
Information we process for the purposes of legitimate interests
We may process information on the basis there is a legitimate interest, either to you or to us, of doing so.

Where we process your information on this basis, we do so after having given careful consideration
whether the same objective could be achieved through other means
whether processing (or not processing) might cause you harm
whether you would expect us to process your data, and whether you would consider it 
reasonable to do so
For example, we may process your data on this basis for the purposes of:
record-keeping for the proper and necessary administration of our business
responding to unsolicited communication from you to which we believe you would expect a response
protecting and asserting the legal rights of any party
insuring against or obtaining professional advice that is required to manage Tranzformedia risk
protecting your interests where we believe we have a duty to do so.
Information we process because we have a legal obligation
We may be required to give information to legal authorities if they so request and subject to the correct authorisation
What we do with the information 
verify your identity for security purposes
sell products to you
provide you with our services
provide you with suggestions and advice on products, services and how to obtain the most from using our website
We may share your personal data with selected business associates, suppliers and contractors to
provide you with our services. For example, these business partners may include our web hosting provider and our IT Cloud service providers

We take the following measures to protect your payment information 
Payment information is never taken by us or transferred to us either through our website or otherwise. Our employees and contractors never have access to it.
At the point of payment, you are transferred to a secure page on the website of SagePay / PayPal  / Stripe / Strikingly or some other reputable payment service provider. That page may be branded to look like a page on our website, but it is not controlled by us.
Tranzformedia maintains reasonable safeguards combining administrative, technical, and physical measures to provide protection to the personal information you provide against accidental, unlawful or unauthorised destruction, loss, alteration, access, interference, modification, disclosure or misuse.
We use Secure Socket Layer (SSL) encryption on our website when transmitting information and use other commercially reasonable efforts to protect your information.

Your data protection rights 

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information

Your right to rectification – You have the right to ask us to rectify information you think is inaccurate.  You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances

Your right to restriction of processing – You have the right to object to the processing of your personal data in certain circumstances

Your right to data portability – You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. 

Please contact us at karen@tranzformedia.com, if you wish to make a request.

How to complain
You can also complain to the Data Protection Commission if you are unhappy with how we have used your data.

The Data Protection Commission address:
21 Fitzwilliam Square South
Dublin 2
D02 RD28