The Outdoors Medical Herbalist
Hello, I am Sami, owner of The Outdoors Medical Herbalist brand. I see patients for herbal consultations, Iridology, and nutrition and in December 2019 I created my brand medical herbal teas Outdoors Herbalist. For me, social media was an alien entity that I wasn’t able to understand nor navigate. I couldn’t understand algorithms, nor what they wanted. So even, knowing I had the products I couldn’t define my place in any of the platforms. Many times I thought I was just too old for this and felt really frustrated not been able to reach my ideal audience. Then I met Karen, she is like this strict school teacher, that gives you lots of rules to follow, guidelines and advice, that changes you forever and after 40 years you still remember her and how much she did for you. After 12 weeks I have grown my Facebook page over 800% and my Instagram over 200%. I am clear to who is my audience, they like the information I can provide them, and they react correctly to my posts. Recently I was able to launch my website which is working really well with all the right engagements. I know I still have a long way to go, but for the first time I feel I can understand, what, why, and who I am posting for and I am controlling it. I couldn’t be where I am now with the confidence and knowledge I have without Karen and the Online Business Accelerator. Many thanks, my dear friend.
NIAMH BOERGER - DUNVILLE PHARMACY, RANELAGH
Pharmacist, Herbalist and Naturopath.
My name is Niamh, I run a pharmacy in Dublin.
I have been doing this for nearly 15 years now.
Over the past 5 years I have been moving towards improving the business.
One of my goals was to improve my digital footprint.
I was stuck trying to get to grips with social media and how to use it for my business, to connect with my current customers and also gain new customers.
It was frustrating being stuck.
Karen coached me through my problems and taught me how to set myself up correctly for multiple social media channels.
I feel so happy that I have finally worked through some of my barriers.
As a result, I am posting relevant content daily and my following is growing. I have also set up an online store.
This is just the beginning!
LOUISE HORGAN - LOU YOGA
Yoga Teacher. Teacher Trainer. Women's Health Specialist.
Karen McCarthy is exactly who you need when navigating your business through the sometimes overwhelming world of social media. Her steady, reassuring guidance supported my confidence and understanding of all that is Facebook/Instagram and how they can work for you.
I'd highly recommend her work, she's also a really really nice person 🙂
PAUL CONGDON, POSITIVE LIFE MAGAZINE
FOUNDER OF POSITIVE LIFE MAGAZINE
Karen McCarthy grew our business for us very significantly and her ideas, approach, kindness, and attention to detail are all second to none, she's the biz and your biz will grow if you work with her, highly recommended.
DENISE CAVANAGH - SIMPLE & DELICIOUS NUTIRTION
Nutritional Therapist & Natural Chef
At long last, I found a person that explained listened and mentored me getting my website up. In 2 weeks we got it up and running ... Strikingly .. is fab, easy to use, easy to update and the best part was Karen at the end of the phone ready to help, guide and advise. Thank you, Karen...you are a star.
AVI MCGOURTY - AVITUNES
Karen’s enthusiasm and passion for what she does truly inspires me! I have to admit that, as a Singer / Songwriter I always found Social Media and Self -Promotion the hardest part of what I do. Since I met Karen, she has helped me see Social Media, Instagram, Twitter, FB in a different light and it’s thanks to her dedication, time and genuine belief in what she does! Like many people, I hate to spend much time on these Sites, Apps, etc. but Tranzformedia has the best tips and advice! Karen continues to encourage me and I’m so grateful for all she has taught me so far! Onwards and Upwards!
RICHARD ANDREUCETTI - STRONGBODIES
I have met with Karen McCarthy a handful of times. In this short space of time, I have structured my business plans to highlight my key target areas, developed my social media strategy and been shown tools, techniques and key methods that maximises my exposure while minimising my precious time I need to devote to advertising. Karen is great to work with understands my needs and has been my little secret weapon.
BARBARA BASALGETE - BADABOOM
Owner At Badaboom
Karen McCarthy is the most knowledgeable person on social media strategy that I have encountered. She's hosted workshops in Nice where I have had the privilege to attend. Not only does she offer insights into the statistics of all the different social media tools, but she provides resources that help the management of digital marketing! I was able to apply immediately the tips that were given and I have already seen results in the increase of my public reach and engagement of my posts! Most importantly, she will reveal the strategic approaches of the different social media tools to empower your digital marketing! Plus she's so passionate that even if social media isn't your cup of tea, you will enjoy learning from her!!!
SARAH SMITH - THE SARAH SMITH SYSTEM
Owner At The Sarah Smith System
I changed my business from bricks to clicks last year.
Karen has helped me to adapt to my new digital nomad lifestyle by guiding me through online strategies in copy, Instagram, Facebook ads and moral support.
My knowledge of Instagram would have been minimal (and I was guessing it mainly if I'm honest!) before working with Karen.
She taught me so much about how to get my message across to an audience relevant to my business in a very busy space online.
Karen is always patient, professional, up to date with the latest changes on social media platforms, adaptive, reliable and genuinely passionate about her clients.
I would highly recommend working with Karen
Colin Moran - I Eat Design
As a Freelance Graphic Designer/Illustrator I found the idea of using social media as a tool to promote myself both arduous and too time-consuming but Karen's course helped me breakdown these misconceptions and create an efficient workflow that works for me and my business.
Magdalena Maj -The Secret Of Beauty Clontarf
I enrolled for this course as I needed to improve my knowledge about social media. I not only learned how to create a marketing strategy also I got huge support from Karen. I improved my Facebook page and Instagram and I feel so much stronger about social media. Everything I learned has been so beneficial for my business.
I would highly recommend this course. Thank you so much for sharing your knowledge with me.
Michael McInerney - Blue Third Music
Musician - Composer - Performer
What I found most enlightening was learning of the wider implications of having a consistent social media presence/profile. The course takes the standard platforms that are available and shows in a clear and progressive fashion how to go about harnessing what might otherwise be random content into a more cohesive presentation of one's brand. I also found that I gained a deeper insight into the workings of the various algorithms associated with each platform allowing me to make more informed decisions regarding the type of content I put up. In fact, I think that's the crux of the course. How to target your content effectively to achieve the most engagement while at the same time remaining true to yourself and your brand 'voice', as such. Thus avoiding the usual pitfalls of the uninitiated to social media marketing, i.e. 'needy' calls to action.
Gaelle Rose - Earthly Calm
Yogi - Lifestyle Guru - Vegan Chef
Karen's ideas and support in my project were a great help. The first thing I discovered, when I worked on the first part, was that my project can become a reality if I decide to concretely write my goals for the future, plan actions to reach them, and start working on them with Karen. This four week course working on social media networks with Karen gave me the same feeling as when you set up your intentions during the first day of the year, or the first hours of a new moon cycle: inspired and motivated for change.
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